EMPLOYEES RESPONSIBLE FOR INDIVIDUAL ACTIVITY/ACTIVITIES ON SOCIAL MEDIA

This essay will discuss the new media and the uses of social media, and its impact on a society. It will describe new media and social media and the influence it has on the society based on responsibilities of employees on their individual activities on social media.  Although there are ways that new media may be described Manovich (2003:13-25) defines new media refers to on-demands access to content anytime, anywhere, on any digital device, as well as interactive user feedback, creative participation. Social media is a social instrument of communication.  According to Doyle (2013) social media includes the various on-line technology tools like text, video, Images or other multimedia that enable people to communicate easily via the Internet to share information and resource. 

Uses of the Social Media

“Social media are means of reaching a large audience in order to relay information, news or entertainment. Social media is used to inform individuals” Pierre and Stacer (2012).  Pierre and Stacer (2012) have describe the uses of social media as it has penetrated  mass audience and changed the behaviors of societies and the way we consume, connect and share. Society members have needs that are satisfied by using social media and their uses influence their decisions based on ones believes and attitudes.

Impact of social media on societies.

Jung (1887) Social media sites can make it more difficult for us to distinguish between the meaningful relationships we foster in the real world, and the numerous casual relationships formed through social media.

Urista, Dong and Day (2009:215-229) describe the impact of media as it empower users to take an active role in their own socialization process and in constructing their own self-identity. Social media fulfills communication needs for different users.

One agrees that companies should hold employees responsible for individual activity/activities on social media.

“Social media such as LinkedIn are purely for business. But others such as facebook and twitter straddle the fence and are used by many for both business and personal socializing purposes” Shinder (2009).

According to Shinder (2009) companies need to exert some control over how these sites are being used. Not all employees exercise common sense. Companies need a social networking policy that explicitly lays out what is and is not permissible both on the company's network and outside of it.

An employer of a company is a representative of that company everything he/she post on social media has the potential to reflect on the company and its image. Relationship with customers is very important because there are valuable assets and it can be damage through a thoughtless comment. What employees are posting from home does affect the company's reputation.

This essay has discussed and analyzes the uses of media and its impact on companies based on the individual activities on social media. It has showed how social media can be an advantage and disadvantage impact on companies, customers and employees.

This essay has discussed and analyzes the uses of media and its impact on companies based on the individual activities on social media. It has showed how social media can be an advantage and disadvantage impact on companies, customers and employees.

BIBLIOGRAPHY

Doyle, A. 2013. About.com guide. Available: http//jobsearch.about.com/od/network/g/socialmedia.htm [Accessed 8 March 2013]

Jung, B. 1887. Houston Chronicle.Texas: Hearst Company. Available: chron.com. [Accessed 8 March 2013]

Manovich, L.2003. New media from Borges to html. The new media reader. (Ed) Ward-fruin N & Montfort N. Cambridge: Massachusetts.

Pierre & Stacer. 2012. Blog, Great Friday.com. 23 November.

Shinder, D.L.2009. 10 things you should cover in your social networking policy. Tech republic. CBS interactive Inc. 14 July.

Urista, M.A, Dong, O & Day, K.D. 2009. Explaining why young adult use my space and facebook through uses and gratification theory. Human Communication.